27 Words to Make the World Do Your Bidding
by Warren Blair

Read:  2018-02-03, Rating:  5/10.

The Setup

the most magical things in life – on and off the stage – are often the result of the correct application of the most basic principles imaginable.

What is necessary is a fundamental understanding of human nature, for persuasion… are often based on the most basic of human desires

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.